Keywords For Business You Want To Rank For

Keywords for business is a word or phrase that is on a specific topic, internet users will use keywords as a way to search through Google and research their problem or subject so they can find more information. Website owners create content around the relevant search keywords for their business which in turn helps them rank and be the sites found at the top of the in the search results.

Some keywords tools will help you manage and keep track of keywords for business. Some will keep track of the keyword phrases you are ranking for in your business and which are bringing you the best traffic/views. Keyword software can also give you with information about which new keywords are worth going after indicating the difficulty of ranking them, and some will give you intelligent suggestions around keyword variations to rank for.

Why we need keywords for business?

  • Keywords are the base and foundation of your website content. The subject of every page and what it is about should tie directly back to a keyword or keyword phrase. Since keywords are the particular topic or subject, they are also used when creating any relevant offers, in your social media and even your email communications.
  • Keywords let visitors and potential leads understand what your web page is about. When first landing on a website, a visitor will often take a couple of seconds to scan for the keywords they initially searched for, that’s why it’s recommended to use keywords in your subheadings.
  • Search engines use keywords to help understand what your page is about. Search engines crawl your website posts and pages to index them, it will check the keywords on the page to figure out the purpose of the content on your pages.

The 2 different types of keywords

There are 2 main different types of keywords, they are broad keywords and long-tail keywords. Broad keywords are short words or phrases that, although they may apply to your own business or industry, they probably are relevant to every business in your are or niche, or they even may be relevant in other niches too. Whereas long-tail keywords will be longer specific phrases that are more unique to your brand or business sector.

Keywords For Business

When you’re first starting out to rank your keywords, you definitely want to start out by targeting long-tail keywords for business, because they will be a easier to rank for and they also bring in the most relevant and targeted traffic.

General for your business, have a high search volume and loads of competition.. which means these are difficult to rank for and if you do get visitors for these type of keywords they are not targeted and less likely to buy or become leads.

Your 1st list of keywords and strategy

When you first begin looking at keywords to use, it’s difficult to know where to start. That’s perfectly normal, your keywords strategy will evolve over time as you dig into different long-tail keywords, but here are questions and answers to kick off with:

  • What services or products do you offer? Start with a list of the products or services that you offer to your leads and customers. Try to focus on long-tail keywords rather than broad keywords.  If your company sells bluetooth speakers, you should create a list of keywords for business that includes all the different types of speakers you sell. It’s the difference between “wifi speakers” and “Marshall Stockwell Stereo Bluetooth Speaker with Case.”
  • What issues do your customers have that you can help solve? Create a list of keyword phrases that matches the problems your potential leads search for. If your company sells rucksacks that are lightweight and waterproof, your leads would probably be searching using keyword phrases like “Waterproof rucksacks for hiking” or “best all weather lightweight rucksacks?”
  • How do you describe your business to someone who’s never heard of you? Peeps searching the internet might not know all the regular keywords for your products or services. They may try searching using keywords that they are used to. For example, the terms that describes what your company does may vary by region. What may be called “sneakers” in one part of the world might be “trainers” or “creps” in another part of the world.
  • What questions do your leads always ask you? Answering your lead’s FAQ’s in blog posts is a great way to produce useful blog content. I’m sure you’ve a list of questions that leads ask. Once you’ve figured out what the questions are, create a list of keywords that match all the different ways these questions can be asked. Peeps usually have questions about cost, what the features are, how they can buy them and what support they can get.

Building a keyword list for your business

You want your keywords to be what people are actually searching for; so, you shouldn’t just be using keywords that you think search engines will find easily (ie the exact name of your business) why would someone that doesn’t know you search for your business name?

  • Think about how you would search for your own business. Come up with some  keywords that you think someone who doesn’t know your business would search. Someone wouldn’t necessarily know to search for “Arrow Precision Inferno Fury” but they would search for “best cheap crossbow” if they were interested in buying a crossbow on a budget.
  • Make sure the keywords in your headlines are relevant to your web-page content. Folks will read your headlines/titles in a search results and then determine whether they want to click through and read the article on your website. You really wouldn’t want to mislead visitors and give them a poor picture of the quality of your website info.
  • Create a strategy for your brand so that you can focus your keywords in the same direction. ie: if you’re always describing your business using different terminology on your website, your keywords will be less consistent. Consistency in your language on your site can help your site rank for keywords that you repeatedly use in your sites content.
  • When coming up with long-tail keywords, be specific and targeted to your brands offer. If possible it’s a good tip to use some location-based keywords for business. For instance, instead of “Mechanics” you could use “High performance tune-up Northampton.”

Check out what keywords for business you can rank for below – you’ll get 30 searches for free!

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